Just like what I the rumors suggested, Suzuki has finally launched 2 of its newest high end motorbikes – the Hayabusa and Intruder. Both the bikes have been priced at Rs.12.5 lakhs at showroom.
The Hayabusa is a popular one which is a sports and performance oriented bike with attractive styling and great performance capable of crossing the 300 kmph mark. The Intruder is a cruiser type of motorbike for the highway travel enthusiast.
All this has been similar to Yamaha’s strategy to launch the higher end ones first to gain brand hype and then use that hype to launch the mainstream ones at a premium and get a better market share and sales numbers. I think Suzuki is in a similar situation to Yamaha when it was before the R1 and MT o1 were launched. And being similar to Yamaha’s high end offerings, these ones should compete very well with them. Now that Yamaha has turned successful with its mainstream bikes, hope Suzuki too joins the party soon.
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